Turn overflow and wrong-fit leads into two-way deal flow
Every agency turns away work that's off-scope, under budget or the wrong stack. On Referrers you pass that overflow to a trusted partner — and they send the on-brief opportunities back to you. It's a reciprocal exchange built on relationships, not cold leads or finder's-fee spreadsheets.
What happens to the leads you can't take?
Most agencies politely decline 3–5 inbound leads a month — wrong stack, off-budget, out of capacity. Those leads disappear, the goodwill evaporates, and the prospect ends up with whoever Googled fastest. Meanwhile, the perfect agency for them was one warm intro away.
- Saying no to a prospect with no alternative damages the relationship.
- Off-scope leads still cost you a discovery call before you reject them.
- Without a network, every 'no' is wasted value — for them and for you.
- Manual finder's-fee spreadsheets break the moment a deal pays slowly.
What it does for your pipeline
The concrete outcomes members tell us matter most.
- Send out off-scope briefs to partners who actually want them.
- Earn a fixed 10% commission on every closed deal you refer out.
- Receive warm, pre-qualified intros back in return.
- Track every referral from intro to outcome and payout in one place.
- Build reciprocal partner relationships with shops that think of you first.
What this looks like in your week
- Wrong-fit lead emails 'No thanks, good luck'
- Finder's fees tracked in a shared Google Sheet
- One-off referrals you never hear back about
- Wrong-fit lead becomes a $2.4k commission + partner credit
- Every intro, outcome and payout logged automatically
- Reciprocal relationships that send work both ways
How you'll get there
A repeatable loop, not a one-off intro.
Get in the room
Where your next partner is waiting
Find your referral partners
Meet the shops that serve your ICP
Swap the overflow
Refer out the noise, accept the gold
Refer out overflow
Compounding partner pipeline
What this looks like in practice
Three quick scenarios from members using the network for this exact goal.
Design studio refers the SEO scope
Client asks for SEO that the studio doesn't sell. They intro a vetted SEO partner — keep the brand work, earn 10% on the SEO retainer, and the partner sends design overflow back.
Boutique agency refers enterprise scope
A perfect-fit client outgrows the agency's delivery model. Instead of losing the relationship, they intro an enterprise partner and stay in the loop as the trusted advisor.
Solo consultant refers full-team builds
Lead needs a full implementation team. Consultant intros a delivery partner, keeps the strategy retainer, and earns commission on the build.
Earn 10% on every referred deal
Wrong-fit leads aren't a write-off — they're commission you didn't know you were leaving on the table.
See what your wrong-fit leads could be worth.
Commission is a fixed 10% of every closed referred deal. Adjust the numbers to match the kind of work you typically pass on.
Commission rate
Fixed across the network
$4,200
10% of $42,000
$8,400
2 deals × $4,200
$100,800
$8,400 × 12 months
Earnings shown are commission paid to you by the service provider out of their closed invoice — never charged to the client and never to you.
Wrong-fit leads = real revenue
Most members start earning 4–5 figure commission within their first quarter just by referring out leads they would have rejected anyway.
Illustrative figures — actual outcomes depend on your business and how you participate.
"We used to ghost wrong-fit leads. Now they're our second-best revenue channel — and they bring partners closer."
Start making progress on refer out overflow.
Plug into the network that sends you warm, pre-qualified work — and pays you on what you send out.
Free to join & explore — no card required
Built for these kinds of shops
The members getting the most out of this goal.
Questions members ask before joining
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